Why Local Travelers Are Your Secret Weapon
Early signs of a travel slowdown mean it’s time to go local. Here's why drive-market travelers may be your biggest advantage this season
Early indicators suggest hotel demand may be softening, particularly in air-travel-heavy and international markets. In a recent article from Skift, travel tech executives from companies like Hopper, Amadeus, and SiteMinder are noting slower booking momentum and shifting traveler sentiment compared to last year. While it's too early to call it a downturn, hotels that act now will be better positioned to maintain momentum if the trend continues.
