Why Instagram Followers Miss Your Content & New Influencer Insights
Welcome to the latest edition of Smart Hotel Marketing. Dive into the latest trends and insights that can help elevate your hotel's marketing strategy and stay ahead in the competitive hospitality landscape.
In today's newsletter:
- š Why Instagram Followers Don't See All Your Content.
- šµ Instagram Now Allows Adding Up to 20 Audio Tracks to Reels.
- š Key Insights from Influencer Aspirations Report 2024.
- šÆ Yelp Expands Ad Offerings.
- āØ TIP: Use Interactive Polls to Engage Followers and Gather Feedback.
- š„ TRENDING - "I Feel Like You're Just Here for the..."
š STAT OF THE WEEK
š Why Instagram Followers Don't See All Your Content
Adam Mosseri, Head of Instagram, recently explained why your posts might not reach all your followers.
He cites five reasons:
- Infrequent Usage: Not everyone opens Instagram daily, so those followers may miss your content.
- Limited Scrolling: Some followers open the app but donāt spend much time scrolling through their feed or Stories.
- Algorithm Ranking: Instagramās algorithm might not rank your content high enough for visibility. It doesn't mean it was bad; sometimes, Instagram's algorithm just gets it wrong.
- Safety Flags: Your content may be flagged by safety measures and restricted.
- Interest Decline: Followers might not be as interested in your content anymore, leading the algorithm to deprioritize it.
What can you do? Experiment with different types of content and track what works best. When you see a particular type of content reaching more people, create more of that to maximize reach and engagement.
š§ STAY INFORMED
Instagram Now Allows Adding Up to 20 Audio Tracks to Reels
- Enhanced Audio Options: Users can now add up to 20 audio tracks to a single Reel, allowing for more creative flexibility.
- Seamless Integration: This update aims to make Reels more engaging by enabling users to mix multiple audio elements easily.
- Broader Creativity: The feature supports a wider range of creative expressions and storytelling through enhanced audio capabilities.
Impact on Hotels and Resorts ā Hotels and resorts can leverage this new feature by creating more dynamic and engaging Reels. Incorporating multiple audio tracks can make content more appealing and memorable.
Key Insights from Influencer Aspirations Report 2024
- Influencer Self-Identification: 26% of social media users consider themselves to be influencers.
- High Aspirations: 54% of social media users aged 18-60 would quit their jobs to become full-time influencers.
- Micro-Influencer Majority: 56% of influencers have less than 10,000 followers.
Impact on Hotels and Resorts ā Hotels should leverage the rise of micro-influencers and the increasing number of social media users who consider themselves influencers. Partnering with micro-influencers who have less than 10,000 followers can be cost-effective and highly engaging.
Yelp Expands Ad Offerings
- New Ad Solutions: Yelp has introduced enhanced ad offerings tailored for national, multi-location businesses, providing more targeted and scalable advertising options.
- Increased Control: Businesses can now manage their ads more effectively with advanced targeting and performance tracking features.
- Expansion Benefits: These new tools aim to help large businesses reach local customers more efficiently, optimizing their ad spend.
Impact on Hotels and Resorts ā Hotels and resorts with popular food and beverage outlets can leverage Yelp's expanded ad solutions to attract more local customers. The new ad offerings provide advanced targeting and performance tracking, making it easier to reach the right audience. This strategy can boost visibility for F&B options, driving local traffic into the hotel and enhancing overall business performance.
TikTok Introduces Custom Thumbnails for Clips
- New Feature: TikTok now allows users to add custom thumbnails to their video clips, enhancing visual appeal.
- Improved Engagement: Custom thumbnails can attract more viewers by providing a compelling preview of the content.
- Creative Flexibility: This feature gives creators more control over how their videos are presented in the feed.
Impact on Hotels and Resorts ā Hotels and resorts can use custom thumbnails to make their TikTok videos stand out and attract more viewers. By creating eye-catching thumbnails, they can entice potential guests to watch videos showcasing their amenities, special offers, and unique experiences, ultimately driving more engagement and bookings.
š„ TRENDING NOW - "I Feel Like You're Just Here for the..." Takes TikTok by Storm
This week, weāre shining a spotlight on a TikTok trend that features a sound where one person says, "I feel like you're just here for the zipline," with text overlay such as "I feel like you're just here for the gelato," or "I feel like you're just here for the pool bar." The clip switches to the person indulging in the mentioned activity, adding a humorous twist. Check out an example here: TikTok Video.
What's the Trend?
People are using this sound to creatively highlight things they or others love, featuring a switch from a playful accusation to a fun depiction of the activity. This engaging format is being used widely to showcase everything from indulgent food to favorite hobbies.
Why it Works?
This trend works because it combines humor with personalization. The videos become highly engaging and shareable by playfully pointing out someoneās favorite activity. Itās a fun way to show off unique aspects of oneās life or preferences, keeping viewers entertained and connected.
How Can Hotels + Resorts Leverage This?
Hotels can adopt this trend to humorously highlight their unique amenities and services. Here are a few ideas:
- Frozen Cocktails: Start with a bartender saying, "I feel like you're just here for the frozen cocktails," and then cut to a guest enjoying a frozen cocktail at the poolside bar.
- Spa Services: Use a spa employee saying, "I feel like you're just here for the spa," and then show a guest indulging in a relaxing spa treatment.
- Room Service: Have an employee say, "I feel like you're just here for the room service," followed by a clip of a guest savoring a delicious room service meal in their room.
š” TIP OF THE WEEK: Use Interactive Polls to Engage Followers and Gather Feedback
Using interactive polls in your Instagram Stories is an excellent strategy for engaging your followers and gathering valuable feedback. Polls can be simple, fun, and quick for followers to participate in, making them more likely to engage with your Stories. For example, you can ask questions about their favorite amenities, preferred activities, or which seasonal promotions they would like to see next.
š WHAT'S HAPPENING AT CASUAL FRIDAYS
- Our team trained the staff of an iconic Atlanta hotel on social media content capturing - gathering stunning skyline views in the process. šøš
- We're off to sunny San Diego to train one of our hotel partners on using AI for guest relations, sales, and marketing. ššļø
