TikTok's Potential Ban & the Impact On Your Hotel

As TikTok’s future in the U.S. remains uncertain, hotels and resorts—whether currently active on the platform or not—could feel the ripple effects.

With the Supreme Court set to decide whether to ban TikTok unless its parent company sells its U.S. operations by January 19, the potential for major changes is looming. A ban could mean not only decreased engagement for existing users but also broader industry shifts that could affect your marketing strategy—even if your hotel isn’t on TikTok.

In this newsletter, we’ll explore how a TikTok ban could impact hotels, from changes in short-form content strategies to potential advertising shifts.