New Instagram Tools for Hotels + Will TikTok Stay or Go?
Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates to fresh insights on TikTok’s uncertain future.

Welcome to this week's edition of Smart Hotel Marketing. Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates—giving hotels more control over their grid—to fresh insights on TikTok’s uncertain future. Keep reading for key updates that can help elevate your hotel’s social media strategy and stay competitive in an evolving digital landscape.
In today's newsletter:
- 📊 The proof is in the numbers: Hotels and resorts without a strong Community Management presence are likely losing potential guests
- 🚨 The status of TikTok and the potential impact on hotels
- 💡 Pinterest's Marketing Moments Guide can help you build your 2025 marketing calendar and brainstorm relevant activations