Instagram’s New "Edits" Tool Gives Hotels Options
Instagram just made Reels easier to create, without needing CapCut or TikTok. Here’s what it means for hotel marketers.
With all the buzz and uncertainty around the fate of TikTok in the U.S., many hotel marketers had to rethink their short-form video strategies, especially those built around TikTok and their sister app, CapCut. Well, Instagram just made that pivot easier. Recently teased on the @creators Instagram account, they are now rolling out new in-app Reels editing tools that allow you to do everything from trimming clips to adding audio and text overlays, all without leaving the app. That’s not just convenient...it’s strategic.
