Google's AI Travel Tools & What Hotels Should Know
AI trip planning is growing fast. Here’s how Google’s new tools may influence how travelers choose and recall your hotel.
Last month, Google introduced new AI-powered vacation planning features across Search, Maps, and Gemini. One standout? Gemini can now scan screenshots on users’ phones — like itineraries, hotel options, or TikToks they’ve saved — and help them build travel plans around that content.
It’s a shift that reflects a broader trend: travelers are heavily using AI to research and coordinate trips. Whether they’re asking ChatGPT for beach destination recommendations or using Gemini to compare flights, search behavior is evolving fast and is increasingly driven by what people already have on their devices.
