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Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Aug
20
The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.

The 2026 AI Marketing Report Just Landed. Here's What Actually Matters for Hotels.

73% of marketers now use AI daily. Here's what the data actually means for hotel marketing teams, and where it's a warning, not an opportunity.
8 min read
Aug
13
We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

We Use AI Every Week. Here's What I Caught It Getting Wrong This Time.

Half the industry uses AI and doesn't say so. Here's exactly what we let it touch, and what we never do.
6 min read
Aug
06
Stop Posting Single Photos. Instagram Already Moved On

Stop Posting Single Photos. Instagram Already Moved On

Single-image posts are collapsing on Instagram. Here's why hotels should build 2027 around Reels and carousels.
6 min read
Jul
30
Why One-Off Influencer Stays Fail Hotels

Why One-Off Influencer Stays Fail Hotels

Hotels got handed a playbook built for $40 products. Here's why the one-off influencer stay fails, and what to run instead.
7 min read
Jul
23
SEO Got You Found. AEO and GEO Get You Picked.

SEO Got You Found. AEO and GEO Get You Picked.

Your guests are asking AI, not Google. SEO made you findable. AEO and GEO decide whether the AI cites you and picks your hotel.
6 min read
Jul
17
LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's AI Slop Problem Is Real. Don't Let Your Hotel Add to It

LinkedIn's most AI-saturated platform. Here's how hotels can stand out with original long-form content instead of adding to the slop.
7 min read
Jul
09
Search Isn't Dying. It's Splitting Into Three

Search Isn't Dying. It's Splitting Into Three

Google searches per user dropped 20% YoY. Here's why hotels need a plan for social, traditional, and AI search, not just one.
6 min read
Jul
02
Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z Is Trading Screens for Yarn, and Hotels Have an Opening

Gen Z is ditching screens for hobbies, and hotels are perfectly positioned to meet them there. Here's how to build the experience.
6 min read
Jun
25
The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

The Four Shifts That Decide Whether Your Hotel Gets Seen in 2026

Follower counts stopped meaning anything. Here are the three 2026 shifts that decide whether your hotel gets seen, and booked.
6 min read
Jun
18
LinkedIn Is the New B2B Search Engine

LinkedIn Is the New B2B Search Engine

There is a massive, overlooked corporate goldmine for hotel visibility in the age of AI search. Here is why LinkedIn is your new B2B playbook.
5 min read