Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Apr
08
AI generated view of Downtown San Diego, with Agentic AI booking a vacation.

AI Isn’t Just Recommending Hotels... It’s Getting Ready to Book Them

From searching to doing: Learn why Agentic AI is transforming the traveler journey as autonomous systems prepare to handle the entire booking process.
4 min read
Jan
02
AI interface recommending an upscale business hotel to a meeting planner, shown in a clean, tech-forward scene with cool summer tones.

Marketing in the Age of AI: Trust Is the New Currency

In 2026, AI search will reward trust, not just traffic. Hotels must shift from being visible to being credible.
4 min read
Dec
24
Smartphone showing the TikTok app against a U.S. city skyline and American flag, with a suitcase and hotel keycard nearby, highlighting TikTok’s U.S. shift and hotel marketing relevance.

TikTok’s U.S. Sale Is (Almost) Final

TikTok’s U.S. sale is (almost) final. What it means for hotels, plus 4 platform updates that could shape your 2025 content strategy.
4 min read
Dec
19
Younger travelers in their 30's laying in bed enjoying a relaxed luxury travel scene

U.S. Travelers Signal a Shift in 2026 Priorities

U.S. travelers are leaning into self-expression, quality, and calm. Here’s what hotels should know going into 2026.
4 min read
Dec
12
The 2026 Social Media Trends Shaping Hotel Marketing

The 2026 Social Media Trends Shaping Hotel Marketing

Social SEO, short-form video, and smart AI workflows: see what hotel marketers should focus on heading into 2026.
4 min read
Dec
04
Smart AI Use Starts with Human Oversight

Smart AI Use Starts with Human Oversight

AI is powerful, but overusing it can backfire. Why hotels still need the human touch to stay authentic and build trust with guests.
3 min read
Nov
21
What 2026 Content Trends Mean for Hotel Marketing

What 2026 Content Trends Mean for Hotel Marketing

2026 trends show hotels need to double down on Instagram while expanding into YouTube, LinkedIn, and platform-native content strategies.
4 min read
Nov
13
Should Hotels Chase Trends and Memes?

Should Hotels Chase Trends and Memes?

4 min read
Nov
06
Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social content is moving to the big screen. YouTube and Instagram are adapting, and hotels that act now can build binge-worthy brand visibility.
4 min read
Oct
30
Maximize Meta Ads for Black Friday and Cyber Monday

Maximize Meta Ads for Black Friday and Cyber Monday

Meta’s campaign changes require earlier planning for Black Friday and Cyber Monday. Here’s how hotels can stay ahead.
3 min read