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Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Aug
28
Instagram Breaks Down What Actually Drives Growth

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jul
31
What Google’s AI Is Prioritizing and How Hotels Can Play to Win

What Google’s AI Is Prioritizing and How Hotels Can Play to Win

AI is reshaping travel search. Here’s a practical game plan hotels can follow to stay visible and bookable.
4 min read
Jul
24
The LinkedIn Video Tips Hotel Marketers Should Know

The LinkedIn Video Tips Hotel Marketers Should Know

New insights from LinkedIn reveal what makes video content perform well and could reshape how your hotel approaches short-form strategy.
4 min read
Jul
17
Branding Is the Strategy Hotels Can’t Afford to Skip

Branding Is the Strategy Hotels Can’t Afford to Skip

Performance may drive bookings, but brand builds loyalty. Here's how hotels can unify content and earn guest trust at every touchpoint.
3 min read
Jul
10
How AI Tools Are Rewriting the Guest Journey

How AI Tools Are Rewriting the Guest Journey

AI isn’t just for hotel operations. Here’s how recommendation engines shape what guests see and how marketers can use them to drive results.
3 min read
Jul
03
What Hotel Marketers Can Learn from GenAI Trailblazers

What Hotel Marketers Can Learn from GenAI Trailblazers

More hotel teams are adopting GenAI to streamline content and scale creativity. Here's what to learn from those using it best.
4 min read
Jun
26
Why Facebook Links May Be Costing You Reach

Why Facebook Links May Be Costing You Reach

Facebook says links in captions may be hurting your reach. Here’s what hotels should be doing instead.
4 min read