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Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

May
15
What’s Driving Corporate Travel Decisions in 2025

What’s Driving Corporate Travel Decisions in 2025

Corporate travel priorities are changing. See what adjustments can help your team stay ahead of evolving guest needs.
3 min read
May
09
The Spring Travel Shift Hotels Need to Watch

The Spring Travel Shift Hotels Need to Watch

Spring travel trends are shifting, giving hotel marketers new ways to capture longer stays and higher-value bookings.
3 min read
May
01
Social Media and AI Are Becoming One

Social Media and AI Are Becoming One

AI is reshaping how people connect, discover, and engage online...and it’s changing the guest journey, too.
3 min read
Apr
24
Instagram’s New "Edits" Tool Gives Hotels Options

Instagram’s New "Edits" Tool Gives Hotels Options

Instagram just made Reels easier to create, without needing CapCut or TikTok. Here’s what it means for hotel marketers.
3 min read
Apr
17
Why Local Travelers Are Your Secret Weapon

Why Local Travelers Are Your Secret Weapon

Early signs of a travel slowdown mean it’s time to go local. Here's why drive-market travelers may be your biggest advantage this season
3 min read
Apr
10
woman planning travel

Google's AI Travel Tools & What Hotels Should Know

AI trip planning is growing fast. Here’s how Google’s new tools may influence how travelers choose and recall your hotel.
2 min read
Feb
04
New Instagram Tools for Hotels + Will TikTok Stay or Go?

New Instagram Tools for Hotels + Will TikTok Stay or Go?

Stay ahead of the latest trends shaping hospitality marketing, from Instagram’s new profile updates to fresh insights on TikTok’s uncertain future.
4 min read
Jan
16

TikTok's Potential Ban & the Impact On Your Hotel

As TikTok’s future in the U.S. remains uncertain, hotels and resorts—whether currently active on the platform or
2 min read
Sep
13
TikTok Brand Attention Struggles & Instagram’s New Stories Comments

TikTok Brand Attention Struggles & Instagram’s New Stories Comments

Discover why 80% of brand TikTok videos are missing the mark and learn about Instagram's new Stories comments feature. Plus, get insights into 2024 video trends and influencer collaborations.
4 min read
Aug
30
Hotels Embrace Smaller Meetings & LinkedIn's Video Carousel Debut

Hotels Embrace Smaller Meetings & LinkedIn's Video Carousel Debut

Discover how hotels are adapting to the rise of smaller meetings and learn about LinkedIn's latest feature: in-feed video carousels.
5 min read