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Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Nov
06
Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social Content Is Evolving Into TV Programming — Are Hotels Ready?

Social content is moving to the big screen. YouTube and Instagram are adapting, and hotels that act now can build binge-worthy brand visibility.
4 min read
Oct
30
Maximize Meta Ads for Black Friday and Cyber Monday

Maximize Meta Ads for Black Friday and Cyber Monday

Meta’s campaign changes require earlier planning for Black Friday and Cyber Monday. Here’s how hotels can stay ahead.
3 min read
Oct
23
A laptop showing Generative AI help plan a trip for someone.

Generative AI Browsers Could Reroute Travel Search

New AI-powered browsers like ChatGPT's Atlas and Perplexity's Comet could reshape how travelers search and book hotels. Here’s what you need to know.
3 min read
Oct
16
Reels vs. Carousels: The Surprising Truth About What Really Performs on Instagram

Reels vs. Carousels: The Surprising Truth About What Really Performs on Instagram

Reels may get the hype, but new data shows that Carousels are often the real winners, especially as your audience grows.
4 min read
Oct
09
Perplexity AI chat showing a travel planning prompt for a 3-day trip to Atlanta with requests for boutique hotels, great food, and cultural activities.

Get Recommended by AI, Not Just Found by Google

AI is changing how travelers research, and your hotel might be invisible. Here’s how to get recognized (and recommended) by AI engines.
3 min read
Oct
02
A group of young business professionals meeting with a hotel catering team in a modern conference space, reviewing event plans and food options.

The Next Wave of B2B Buyers — Is Your Hotel Ready?

The next generation of B2B buyers wants speed, content, and no calls. Is your hotel giving them what they need to book?
3 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing

The Power of Being Authentic in Hospitality Marketing

Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read