Sign in Subscribe
Smart Hotel Marketing
Expert Marketing Insights For Hotels & Resorts

Latest

Oct
02
A group of young business professionals meeting with a hotel catering team in a modern conference space, reviewing event plans and food options.

The Next Wave of B2B Buyers — Is Your Hotel Ready?

The next generation of B2B buyers wants speed, content, and no calls. Is your hotel giving them what they need to book?
3 min read
Sep
25
The Rise of the Repeat Traveler

The Rise of the Repeat Traveler

Travelers are finding themselves drawn back to the same destinations. Here’s what keeps them coming back.
3 min read
Sep
18
LinkedIn Leans In on Content With New Metrics

LinkedIn Leans In on Content With New Metrics

LinkedIn adds Saves and Sends to post metrics, signaling a bigger shift toward becoming a true content platform for professionals.
3 min read
Sep
11
The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

The AI Shift That’s Making Hotel Reviews More Valuable Than Ever

SEO isn’t what it used to be. As AI-powered search tools like Google’s AI Overviews, Microsoft Copilot, and
3 min read
Sep
04
The Power of Being Authentic in Hospitality Marketing

The Power of Being Authentic in Hospitality Marketing

Authenticity is now the ultimate marketing advantage. Here’s how hotels can keep it real and build stronger guest connections.
3 min read
Aug
28
Instagram Breaks Down What Actually Drives Growth

Instagram Breaks Down What Actually Drives Growth

New Instagram insights highlight what’s driving growth in 2025. Reels, carousels, and consistency all play a role.
3 min read
Aug
21
How This New TikTok Feature Could Boost Your Hotel Bookings

How This New TikTok Feature Could Boost Your Hotel Bookings

TikTok’s new feature is turning travel content into hotel bookings. Here’s what hotels should know now.
3 min read
Aug
14
Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s Latest Updates Open New Ways to Be Seen

Instagram’s new features aim to drive peer-to-peer sharing and personal engagement. Here's how hotels can use that to their advantage.
4 min read
Aug
07
5 Social Media Shifts Hotels Should Know in 2025

5 Social Media Shifts Hotels Should Know in 2025

The factors driving reach and engagement are shifting. These five takeaways highlight what’s working now on TikTok and Instagram, and how hotels can adapt.
4 min read
Jul
31
What Google’s AI Is Prioritizing and How Hotels Can Play to Win

What Google’s AI Is Prioritizing and How Hotels Can Play to Win

AI is reshaping travel search. Here’s a practical game plan hotels can follow to stay visible and bookable.
4 min read